Live event creative campaign for Allergan. After producing multiple industrial campaigns for Symantec, Home Depot, BlackBerry and Microsoft, the producers contacted me about crafting some creative for pharmaceutical giant, Allergan. Services include writing, producing, editing and post-production finishing.
Great industrials share one thing in common: perfect soundbytes that tell a compelling story.
The Allergan campaign was mostly comprised of candid interviews with company employees. Our job was to create messaging videos from countless hours of interviews to foreshadow the next chapter in the ongoing Allergan story. Luckily for us, the Allergan folks are a charismatic group. It wasn’t so hard finding the perfect soundbytes, genuine laughs and endearing smiles.