BlackBerry 10
Documentary and industrial campaign for BlackBerry. Having done some industrial creative work for Symantec and The Home Depot, I was asked to help produce a campaign for the long-awaited BlackBerry 10 operating system. Services include story producing, production, creative directing, design, animation, editing and post-production finishing.
Long before the iPhone, there was BlackBerry. Now, their OS gets a make-over.
For the legions of BlackBerry fans around the world, BlackBerry OS10 had achieved mythic status. Everyone knew BlackBerry had been working on it for years, and anticipation was running high. For the release, we produced a comprehensive industrial campaign including music videos, product demos, live event creative and two flagship documentaries.