Product launch industrial campaign for BlackBerry. Having worked on launch creative for BlackBerry OS10, including two documentaries, the producers asked me back to help launch BlackBerry Passport, the company’s new flagship device. Services include writing, producing, production, creative directing, design, animation, editing and post-production finishing.
There’s an art to launching new products. And it’s all about anticipation.
Ahead of the BlackBerry Passport launch, anticipation (and expectations) were running high. Named after its physical resemblance to an actual passport, the new BlackBerry device was both elegant and ingenious. Our job was to find creative ways to communicate as much to audiences on launch day. We had blast on the ground in Toronto.