Network relaunch creative for CNN. Campaign is designed to answer the question: how do you keep news relevant and entertaining when it’s a constant stream of content 24 hours a day, seven days a week, available in multiple mediums? Creative services include concept pitch and design for a comprehensive network broadcast package.
Relaunching a network isn’t just about great logos. It’s about ideas.
So, how do you keep news relevant and entertaining in an era of constant consumption? The artwork is inspired by glass architecture, at once elegant, sophisticated and transparent. As the news itself should be. The design has a quality of letting light shine through onto things, but the 3D extrusion also signifies depth, another key value of news.