The key to great promos are great soundbytes. They are the anchors you build on.

Prior to producing spots for CBS, my primary experience in daytime had been the Birch & Co. series for hereTV and a handful of main titles for daytime shows. But daytime programming doesn’t get any more gigantic than Dr. Phil and The Doctors. I had a lot of fun writing copy for Dr. Travis Stork and, of course, Dr. Phil himself.