Promo campaign for CBS and Paramount Television supporting Dr. Phil and The Doctors. Having produced multiple promo campaigns over the years for clients including The Discovery Channel and Fox Movie Channel, CBS came calling to support two flagship series during sweeps. Services include scriptwriting and producing.
The key to great promos are great soundbytes. They are the anchors you build on.
Prior to producing spots for CBS, my primary experience in daytime had been the Birch & Co. series for hereTV and a handful of main titles for daytime shows. But daytime programming doesn’t get any more gigantic than Dr. Phil and The Doctors. I had a lot of fun writing copy for Dr. Travis Stork and, of course, Dr. Phil himself.