General Hospital

Promo Campaign

Promo campaign for General Hospital on ABC Daytime. For Brenda’s (Vanessa Marcil) return to General Hospital after a stretch of many years off the show, we needed creative that was sultry and sold uncertainty. So, we worked with the tagline “Anything Can Happen.”  Services include scriptwriting, editing and producing.

When beloved characters return to soaps, it’s typically treated like an event. Brenda’s comeback was no different.

“Brenda’s Back” was a major event for General Hospital and ABC, not to mention longtime series love interest, Sonny. The network pulled out all the stops for a white cyc shoot, complete with an exquisite chair fit for a queen. We focused on the playfulness between Brenda and Sonny in the footage, cutting off flirty looks and suggesting that, indeed, anything could happen.


Produced by Christian Jean for NuContext and ABC