Network launch and creative package for new broadcast cable network hereTV. Organized as America’s first television network serving national LGBTQ audiences, hereTV asked us to help establish its core creative identity centered on the founding principal “we’re here.” Services include concept pitch, design and animation.
Launching a network from scratch has a lot of moving parts. And it all starts with a great logo.
Having worked on network relaunches for CNN and Discovery, I was excited to work on a network launch where we could really dive into logo design from the beginning as opposed to riffing on existing brands. The treatment and subsequent package we developed blends a playful aesthetic with simple, bold finishing.