Brand Strategy campaign, including commercial and social creative, for cannabis line Hill House Reserve by Sen Dog of Cypress Hill. I first met Sen while directing creative for animal welfare brand, Hound Squad. Later, his team asked me to help support Hill House.
Introducing a new cannabis line from a Founding Father of the weed movement
I’ve been a fan of Cypress Hill since their eponymous first record dropped, the summer before my sophomore year in high school. And I can still remember where I was the first time I heard a Cypress Hill track. So, it was a real treat for me to work with founding member Send Dog on the launch of his new cannabis line. We developed both commercial and social media campaigns to help take his brand national. You’ll be seeing that and more great things from this brand soon.