Television series for Lifetime in partnership with The South Beach Diet. We had been producing upfront campaigns and broadcast design packages for Lifetime for many years when they approached us about doing an original series that became Life on the Beach. Services include development, production and post-production.
Life on the Beach was an early example of brand integrated non-fiction storytelling.
The Real World meets The Biggest Loser on The South Beach Diet, Life on the Beach featured a group of strangers brought to live in a spectacular beach house with perks like a dedicated chef and house calls by Dr. Agatston himself. But how long can strangers survive under these conditions trying to lose weight without losing their minds?