Lil' Romeo

Music Video

Music video for hip-hop artist Lil’ Romeo, producer Master P and Universal Music. Master P contacted us about creative directing for his son’s new music video, Girlfriend, which was all about sharing Romeo’s love for his fans and celebrating them. Services include concept pitch, design, animation, editing and post-production finishing.

They say, somewhere out there, a music video is released every minute. The good ones take some planning.

I love it when artists recognize their fans with appreciation and love. In this case, Lil’ Romeo had literally recorded an entire song on the subject. His producer (and dad), Master P, wanted something that would evoke Valentine’s Day but also be platonic enough for girls of all ages. We had a blast working on this one. Although we never tried calling the phone number in the video.


Produced by Christian Jean for Autonomy and Universal Music