IMAX film logo branding package for National Geographic. The campaign sets out to celebrate everything we love about one of the most recognizable brands in the world in large format for IMAX. Creative services include concept pitch, design, animation, 5.1 surround sound design and mixing, and post-production finishing.
Taking a timeless logo to the next level ain’t easy. But it sure is fun.
National Geographic was going big for IMAX, so we went big, too. But how do you respect the band while giving it just a little whiz-bang? The design is a celebration of light, in the spirit of bringing light to subjects in the natural world, as National Geographic’s iconic frame does so well. And the surround sound mix is a feast for the ears.