Television series for Lifetime in partnership with Procter and Gamble. Having produced Life on the Beach for Lifetime in partnership with The South Beach Diet, we were quickly asked to serve up a series for them with P&G. The result was Next Stop New You. Services include development, production and post-production.
Next Stop New You was an early example of brand integrated non-fiction television. We produced two seasons.
The first season of Next Stop New You was called Kick Off Your Shoes Across America. The concept was mobile makeovers, using P&G cosmetics, for women across the country. Candidates were nominated for the pampering session by friends and family, and we traveled to them in a custom mobile RV decked out with everything a girl could need.