The World According to Paris

Promo Campaign

Promo campaign for The World According to Paris television series on Oxygen. For the launch of their new non-fiction series starring Paris Hilton, Oxygen was looking for broadcast creative that helped redefine Paris for a new generation of viewers. Services include scriptwriting, editing and producing.

Launching a new Paris Hilton series should be easy, right? Think again.

The challenge of re-introducing Paris Hilton to audiences is that she has insanely high name recognition. Pretty much everyone’s heard of her, and everyone’s got an opinion. For the launch of her series, The World According to Paris, we took our cue from the show and delivered Paris up raw and uncensored. Including when trapped in a Las Vegas elevator with Robin Leach.


Produced by Christian Jean for NuContext and Oxygen