Taylor Swift

Promo Campaign

Promo campaign for Taylor Swift collaboration with Teen Disney. Taylor Swift is an icon for young girls (and grown up girls) the world over. Teen Disney was looking for some fun creative to promote their concert series collaboration with Taylor. Services include scriptwriting, editing and producing.

The hardest part about writing for celebrities is writing for celebrities who are writers. Like Taylor Swift.

Having written for Dr. Phil, Tatum O’Neal, Matt Pinfield and others over the years, Taylor was the first time I wrote for a celebrity without having deep knowledge of their work. So, I had some homework to do. There’s something great about having a job where your research requirement is listening to great music.


Produced by Christian Jean for NuContext and Disney