Network relaunch broadcast creative package for The Discovery Channel. Having worked on multiple upfront campaigns for Discovery over the years, it was a real honor to lead the network relaunch creative and produce some live-action spots for them. Services include concept pitch, design, production, animation, editing and post-production finishing.
The network package we created for Discovery won two Broadcast Design Awards, including the gold.
A network launch (or relaunch) encompasses a variety of creative. Logos and station IDs, program line-up graphics, flagship promo campaigns, main titles, image spots and more. We branded each night on Discovery for different themes from true crime to nature docs. And we even got to produce some Walking With Dinosaurs caliber 3D animation.