Campaign promoting non-fiction event programming for The Discovery Channel. Weather X explores the question: what would happen if category five monster storms hit major metro areas like New York and Dallas? Creative services include concept pitch, design, animation, editing and post-production finishing for broadcast and digital spots.
Broadcast design isn’t just about great artwork. It’s about integration.
So, how do you build creative into content about monster storms without upstaging the monster storms? The artwork takes its cue from all the debris flying around in-frame. Logo builds that seem to bounce around on the wind. Lower thirds that literally ride the lightning. Quick cutting that helps punch up the adrenaline.